This post is part of Bloggiesta, a week long event for bloggers to work on their own to-do lists to make blogging better! Check out their blog for more challenges and news!
Producing great content is the key to a successful blog. And on that note, successful is whatever you want it to be, so don’t stress too much over that.
Now, let’s back up to great content.
What is ‘great content’?
This is, in short, whatever it is that your readers like to read. Be that, informational posts like tutorials and guides; or entertaining ones like top 10 lists, inspirational like personal experiences; or a mix of all of these.
But what if you don’t want to write what your readers want to read?
First of all, you should be clear on who you’re blogging for. If it’s just for you, then stop right here and keep on rocking your blog!
But if you do want people to come to your blog and read and share and comment, then continue.
Now, wanting people to enjoy your content doesn’t mean that you’re not doing it for you too. In my mind, all content ideas must pass two filters.
- Do I like this idea?
- Will my readers find value, or entertainment in this idea?
Only if the answer to the first question is yes, you can start asking what your readers want. Because it makes no sense to put this much effort into something you don’t enjoy. Your blog is your space, so be sure you’re comfortable with what’s in it.
It’s like having a house. If you’re all awkward and not at ease in it, your guests are going to notice, and even though you may have prettied things up for them, trust me, they won’t feel at home either.
What is your blog content structure?
Yes, this is a thing. My blog content is formed by:
- Book reviews
- Writing posts
- Introvert posts
- Discussions on reading
- Occasional blogging posts (like this one!)
Now, can you say, roughly, how much space each type of content takes up in your blog?
Yeah… These are more or less my current numbers and I’m not very happy with them. So next step…
Make a plan for new content
My plan is to cut on the book reviews a bit, and also the blogging tips, in order to make more space for writing and introvert posts.
What’s your plan?
Now, general stuff like ‘writing posts’ don’t equal content. How do you come up with content in these categories?
How I get ideas for content
The totally random method
I thought it still needed to be mentioned, but this is when inspiration strikes, and because the universe wills it so, a grand idea for a blog post grows in your mind.
The market research method
Of course, if the above happened all the time, we wouldn’t fall into blogging slumps so often! The truth is, like with writing a novel, inspiration isn’t always going to be there. Sometimes you have to go actively looking for it.
Other blogs are your best friends! Go through the blogs you follow through email, check your bloglovin’ feed, visit your twitter friends’ blogs. You’ll get ideas for posts on similar topics than the ones you see around. And this is not wrong. If you steal their content, that’s wrong. But suppose someone’s post is 5 ways of being more productive in blogging, and you have your own tips, then there’s nothing stopping you from sharing your knowledge as well!
And by the way, I did write a post on 3 things you can do to feel more productive.
The totally awesome method
Use your own categories of content! Let’s go with introversion posts.
As many words as I can about this topic.
For now, let’s work with those.
- 3 ways to make socializing less awkward
- How to stay friends with extroverts
- 3 daily habits to keep up your self-esteem
Tip: This process usually works better for me when I do it on paper instead of using a word document or a spreadsheet.
Also, I recently discovered this title generator that is awesome.
Just enter your topic and it gives you tons of ideas for blog posts! It’s been a game changer for me since I have so much content planned for next month already!
And because sometimes we forget all the options available when it comes to content, I put together a list of ideas you can check out everytime you feel like you’re not sure what type of content to create.
I hope this has been useful!
Now go revamp your blog’s content and plan all the amazing posts you’ll be creating next month! I challenge you to plan those ahead by making a list of all the ideas you come up with.